ACM Meta Ads ROI Calculator

See What The Numbers Look Like For Your Business

Plug in your numbers. See the real math.

@ JohnsonTranBiz▶ JohnsonTranBizAffluentClientsMarketing.com
Cold Traffic Benchmarks
B2B
B2C
Cost/Booked Call$170–$550$80–$150
Show Rate60–75%20–30%
Close Rate15–20%15–20%
CAC$1.5k–$4.5k$1.5k–$4.5k

B2B

Agencies, DFY, services. Business money. They show up.

B2C

Coaching, info, biz-ops. Personal money. More impulsive.

Ad Spend & Sales
Monthly Ad Spend$20,000
$1,000$100,000
Cost Per Booked Call$350
$50$1,000
Show Rate70 %
5%90%
Close Rate17 %
5%40%
Sales Metrics
Booked Calls
57
/month
Showed Up
40
/month
Cost/Showed Call
$500.00
Total Closes
7
/month
Monthly Revenue
$24,500
from new closes
ROAS
1.23x
revenue / ad spend
CAC$2,941
$0$1.5k$4.5k$6k+
Healthy
Offer & Billing
Avg Revenue Per Customer (Monthly)$3,500
$500$20,000
Average Client Retention6 months
1 mo24 mo
How long does your average client stay? Count the ones who churn after 1 month too
Gross Profit Margin70 %
30%100%
Direct cost to fulfill each individual customer
Lifetime Value & Cash Flow
Cash Upfront
$3,500
collected day 1
LTV
$21,000
lifetime value
LTGP
$14,700
lifetime gross profit
Month 1 Cash Flow
-$491
per client
Fulfillment Cost
$6,300
per client (lifetime)
Net Profit / Client
+$11,759
LTGP minus CAC
6-Month Cash Flow
+$11,759
per client (after CAC + fulfillment)
The Verdict — LTGP:CAC Ratio
5.0x
Good
Bad
Minimum
Good
Great
Amazing
Insane
Insight

You're negative on month 1 cash flow — meaning you need cash reserves to fund growth until retention kicks in. Collecting quarterly instead of monthly flips this.

Per-Unit Economics
Per $1 Ad Spend
$5.00
lifetime gross profit
Per Client Acquired
$14,700
lifetime gross profit
Profit Simulation
Adjust total ad spend to project lifetime gross profit at scale
Simulated Total Ad Spend$100,000
$10,000$500,000
Clients Acquired
34
Lifetime Revenue
$714,000
Lifetime Gross Profit
$499,800
Net Profit
$399,800
after ad spend

The flywheel: Ads bring customers in. You deliver more value. They stay longer and pay more. That funds more ads. And it compounds.

Ready to get this system installed into your business?

Get Started — AffluentClientsMarketing.com
@ JohnsonTranBiz▶ JohnsonTranBiz

LTGP:CAC Ratio = Lifetime Gross Profit ÷ Customer Acquisition Cost